ChatGPT Ads is officially available in Vietnam
On September 24, 2026, OpenAI officially expanded ChatGPT Ads to Vietnam and 6 other Asian markets including Indonesia, Malaysia, Philippines, Singapore, Thailand and Taiwan. This move brings ChatGPT Ads to more than 60 countries globally, opening a new advertising channel for businesses besides familiar platforms such as Google, Facebook or TikTok.
Notably, ChatGPT Ads is not simply adding a location to place ads. This is a form of advertising built right into the AI conversation experience, when users are searching for information, comparing products or considering options.
So what is ChatGPT Ads and how can Vietnamese businesses take advantage of this new advertising channel?
What are ChatGPT Ads?
ChatGPT Ads are a form of advertising displayed in the ChatGPT experience, allowing businesses to introduce products or services to users during their research and decision-making process.
For example, a user might ask ChatGPT:
- “Which laptop should I buy for students?”
- “Find sales management software for small businesses.”
- “Suggested hotels in Da Nang.”
- “Which tool should I use to design a website?”
In relevant chats, relevant ads may appear below ChatGPT responses.
According to OpenAI, the ad system considers the context and intent of the conversation, along with factors related to the ad and landing page, to select the right ad.
Where do ChatGPT Ads appear?
According to information from OpenAI, ads are displayed below ChatGPT's answers.
An advertisement may include:
- Advertiser name
- Logo or website icon
- Title
- Description
- Images
- Landing page
Ads are clearly labeled and separate from ChatGPT responses. OpenAI also said that ads do not affect the content of the answers that ChatGPT provides.
This means users can still receive answers from ChatGPT without it turning into advertising content.
Who will see ads on ChatGPT?
Currently, ChatGPT Ads is deployed to users of Free and Go packages. Meanwhile, users of Plus, Pro and Enterprise plans continue to use ChatGPT ad-free.
OpenAI also said ads are not shown to accounts identified as belonging to users under 18 years of age.
Can Vietnamese businesses run ChatGPT Ads?
Yes. With ChatGPT Ads officially expanding to Vietnam, businesses can access the advertising platform through OpenAI Ads Solutions, agency partners or technology partners.
In addition, some eligible businesses can use Ads Manager to create and manage their own advertising campaigns. This is notable for small and medium-sized businesses, startups and brands looking for more channels to reach new customers.
How are ChatGPT Ads different from traditional ads?
The most notable point lies in user context. On many traditional advertising platforms, a user may be scrolling through Facebook, TikTok, or watching a video and encounter an ad. As for ChatGPT, users often proactively ask questions to find information.
For example:
“I need a sales management software for small stores.”
This is more than just a content view. The user is expressing a specific need. Therefore, ChatGPT Ads is aiming to put advertising at the moment when users explore, compare and consider options. This is also how OpenAI describes the role of ChatGPT Ads in marketing activities.
Do ChatGPT Ads affect ChatGPT's responses?
According to OpenAI, no. Ads are separate from ChatGPT's answers, and ad activity isn't used to change the answers the model provides.
OpenAI also says it does not sell customer data to advertisers and that conversations are kept private with advertisers. This is an important point because the advertising experience in an AI environment depends heavily on the user's level of trust.
What opportunities does ChatGPT Ads bring to businesses?
The appearance of ChatGPT Ads in Vietnam opens up another channel for businesses to reach customers while they search and evaluate information. Instead of only reaching customers when they are entertaining or surfing social networks, brands can appear in situations such as:
Customers are researching – Comparing options – Considering – Making decisions
In particular, OpenAI said ChatGPT Ads targets many business groups, from big brands to startups and small businesses.
However, ChatGPT Ads is still a relatively new channel in Vietnam. Businesses need to continue to monitor delivery capabilities, costs, conversion efficiency and user behavior before making long-term investment decisions.
ChatGPT Ads – a new advertising channel in Vietnam
The official launch of ChatGPT Ads in Vietnam marks another notable change in the digital advertising market. If Google helps brands reach users when they search on search engines, Facebook and TikTok create multiple touch points through content and social networks, then ChatGPT is opening up a different approach: advertising in conversational experiences with AI.
Currently, ChatGPT Ads is still in the development stage and OpenAI said it will continue to expand markets, ad formats, optimization tools and measurement solutions in the near future.
For Vietnamese businesses, this is definitely a new channel worth watching as users' information search behavior is increasingly shifting to AI platforms.
